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Why I Doubled Down on YouTube Investments with MiTú

Both Sides of the Table

Every politician in the country knows this as well as every consumer brand, every retailer, every restaurant and every media company. And as my Media Redef feed this past week reminded me Hispanics over-index for watching movies and they share their movie experiences 26% more than non-Hispanics.

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Beams wants to turn collaborative audio clips into a social media biz

TechCrunch

Users on Beams are encouraged to join interest-based groups and (asynchronously) listen or clip into topic-based threads — on, well, whatever you want to talk about, be it art or politics, fashion, food or music etc etc… Topics on Beams are a real pick’n’mix — and the overall experience can feel pretty random.

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Summer International uses social media data to launch new beauty brands

TechCrunch

If you follow #beautytok, #beautytube or any beauty content on social media platforms, you know that popular product trends are hard to keep up with. It gives us the ability to understand data of what consumers want and would buy and this allows us to collaborate with creators to build brands in a more cost-efficient manner,” Kuik said.

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Business podcasts: The ultimate guide to starting yours

Entrepreneurs' Organization

In a popular episode of the EO 360° podcast , Dave spoke with Kevin Stoller, EO Arizona member and co-founder and president of Key-Twelve , a company that builds furniture for innovative learning environments that foster collaboration and engagement between students and teachers. A mix of the above. Two co-hosts talking about a topic.

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Finding your target audience with help from a YLAI Fellow design expert

Young Leaders of the Americas Initiative

Eventually, she came up with the name Mezclao Studio, which means to “mix.” Mariery uses her unique tropical style of art to transform ideas into products. Now that you understand what a target audience is and why it is necessary, the next step is to use the tools at your disposal to draw customers into your business.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Rebelling is simply a form of snobbery.

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Startup Recruiting Hacks

This is going to be BIG.

One of the cool things about being a fund that works with so many early stage companies is that bringing the whole portfolio together in one place results in a lot of collaborative learning opportunities. Social Media Content from your Employees. Yesterday, First Round had its annual CEO Summit.

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