Remove communities Remove media Remove mix-use
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Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. I love to watch networks evolve, see how crowds gather and communicate and curate and share. Of course there was good and bad to this also.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. I had been reading Brad Feld’s blog & Fred Wilson’s blog for a couple of years and found them very helpful to my thinking so I honestly just thought I was giving back to the community.

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Summer International uses social media data to launch new beauty brands

TechCrunch

If you follow #beautytok, #beautytube or any beauty content on social media platforms, you know that popular product trends are hard to keep up with. Many times, creators seek us out because of our reach and resources,” she said. “We NYX was acquired by L’Oreal in 2014 for about $500 million.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

When my friend and the father of LA’s tech startup community Bill Gross first demonstrated his company GoTo.com (renamed Overture) on stage at a TED conference he was actually booed (True story. He built & IPOd Demand Media. You can hear many other amazing stories in this 1:1 interview ). for $565 million to Excite.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

I figured if Matt was on the verge of bankruptcy and one mentor changed his trajectory, what if we had a formalized, community-wide program? o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. Mix it up with different agencies, people run out or creativity/contacts.

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Startup Recruiting Hacks

This is going to be BIG.

Startups need to aim for a constant buzz in the media in the same way that they should be bringing in a consistent flow of high quality talent--there's rarely a time when a growing company is out of the market for either. They'll usually speak for free if it means helping out their local developer community with best practices.

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4 Ways to Leverage Podcasting to Grow Your Business

Entrepreneurs' Organization

A unique angle is critical — and with the rapid growth of podcasts as a media form built for communities, going niche and specific is key. A podcast is a marketing channel – and it can be a key part of a strategic marketing mix. What’s more: a steady flow of episodes started to fuel content for social media accounts.