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EO’s framework for sustainability: How EO will become net positive by 2030

Entrepreneurs' Organization

EO’s quarterly Impact Day events, as part of the sustainability plan, including “Reimagine Success” and “Designing Your Future,” focus on our planet and the vital role businesses play in building a sustainable future. The following is a summary of EO’s sustainability framework. EO member engagement is key.

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Building sustainable marketing skills with a Colombian YLAI Fellow

Young Leaders of the Americas Initiative

Building sustainable marketing skills with a Colombian YLAI Fellow. Katherine learned to overcome challenges, as the only woman in the company, through her determination to build sustainable marketing skills. Consider the impact of your company when developing your strategy. By Shannon Courtney.

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6 Lessons Learned on My Journey to Bring Sustainability to the Events Industry

Entrepreneurs' Organization

What began as a passion for crafting unique experiences has evolved into a dedicated mission to make events more sustainable and impactful. Today, Analog Events is proud to have achieved its B Corp certification, a testament to our commitment to sustainability and innovation in every activation we undertake. This was no small feat.

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5 brand positioning strategies to help set your business apart

Young Leaders of the Americas Initiative

Here are five common bases for brand positioning strategies to help control how the market sees your business and help set your business up for success. A convenience-based positioning strategy is one that communicates you can help to make the customers’ lives easier. Convenience. Competition. Differentiation .

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of this global pandemic.

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Strategies to sustain your entrepreneurial ecosystem

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We are experiencing unprecedented opportunities for communities to evaluate how best to respond to short-term needs while building resilient solutions for long-term success. While it might be tempting to jump right in, it’s important to take the time to evaluate successful outcomes and develop a strategy to achieve your goals.

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Inspiring Change: 3 Strategies to Empower Young Entrepreneurs

Entrepreneurs' Organization

In a world where constant change and the need for sustainable solutions are more urgent than ever, young entrepreneurs emerge as the driving force behind innovation and progress — as demonstrated by the winners of EO’s 2023 Global Student Entrepreneur Awards. However, developing solutions and sponsoring comprehensive change takes time.