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5 signs it’s time to rebrand your business

Entrepreneurs' Organization

Remember, Google used to be called BackRub. Take time to consider names that are unique and meaningful, use available trademark and URL research to help, and make sure your new name hits all the requirements. Use this rebrand to reflect where your business is now and chart a course for the future you want.

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What Are Brand Ambassadors and How Can You Use Them?

Entrepreneurs' Organization

Written for EO by Jessica Thiefels, social media coach and organic marketing consultant. WHY USE BRAND AMBASSADORS? Product use: Have they already purchased your products? Use RivalIQ’s 2018 Benchmark Report to compare. Creativity and authenticity: What does this person bring as an ambassador?

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Sanity, a platform to build and manage content flows on sites, raises $9.3M from Ev Williams, Threshold and more

TechCrunch

They do include e-commerce experiences, but also companies building interactive tools for customers to look at, mix, and match various light fixtures from a lighting consultancy; more standard publishing services; and for helping tailor materials for emergency medical training services.

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Smart hacks for recruiting on social media

NZ Entrepreneur

We use it for news, gossip, communication, relationships, recommendations, research and, yep, for cat photos and showing off too. Basically, all of the things that make us human! According to online magazine Human Resources Director 92% of companies are using social media as part of their recruitment strategy.

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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch

They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If If it’s just another run-of-the-mill company, a consultant can charge them a lower amount of money and set up Facebook ads, but what we are looking for are high-growth businesses.

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Why are Revenue-Based VCs investing in so many women & underrepresented founders?

David Teten VC

A new wave of Revenue-Based Investors are emerging who are using creative investing structures with some of the upside of traditional VC, but some of the downside protection of debt. Revenue-Based Investing (“RBI”) is a new form of VC financing, distinct from the preferred equity structure most VCs use.

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What Is Your Process for Developing New Business Ideas?: 16 Experts Weigh In

Startup Blogpost

And I use automation tools to have the videos come out simultaneously everywhere. I rank for dozens of them—just creating landing pages for every use-case keyword imaginable. I use this to grow the company with new features, which can then be used for more bottom-of-funnel landing pages and more short-form mobile content.