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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Rebelling is simply a form of snobbery.

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5 signs it’s time to rebrand your business

Entrepreneurs' Organization

If your name is less than ideal, especially with the passage of time or cultural shifts, it’s the perfect time for a rebrand. Remember, Google used to be called BackRub. Take time to consider names that are unique and meaningful, use available trademark and URL research to help, and make sure your new name hits all the requirements.

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Do VC Platforms Make Sense?

Both Sides of the Table

Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth. Each VC has their own take on which services to provide and mostly they’re free but some smaller VCs charge portfolio companies for use of these services but usually at a cheap cost.

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What I’ve Learned After Holding One Thousand Interviews

Entrepreneur's Handbook

I would give them an algorithmic problem to solve and ask some technical questions to probe their understanding of past technologies they had used. Mix curiosity with a passion for technology, and you can get an incredible hire that can diagnose complicated root causes and bring innovation to the company. How did they achieve it?

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Telemedico gets $6.6M to grow the reach of its digital health SaaS

TechCrunch

Telehealth services specifically, and digital health more broadly , have racked up plenty of growth during the pandemic as demand for remote consultations (and other types of support) has accelerated sectoral uplift. One million consultations were carried out via its platform during the 12-month period, it told us.

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Build Engagement by Turning People’s Jobs Into Careers

StartupNation

That’s why career development must become an integral part of your organization’s culture. So how can you create a learning culture in your organization? From time to time I’ve used other coaches as well who bring particular skills and insights that have helped me deal with difficult situations and grow as a leader.

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Tiger Global, Blume back Indian startup bringing safety — and intelligence — to EVs

TechCrunch

Vecmocon, an abbreviation for vector motor control, is trying to solve all this using its core EV components and software that it sells to OEMs. Before starting their venture, the trio provided pro bono consultancy to e-rickshaw manufacturers. Some have even caught fire in the recent past.

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