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Want to know why charging $12 / year converts higher than $9.99?

Both Sides of the Table

Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid. They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. This video discusses issues like: 1.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

You can watch him on YouTube , download in iTunes (for gym or commute) 3/31/11 edition. Mix it up with different agencies, people run out or creativity/contacts. Matt is one of the most transparent, focused & honest startup guys you’ll meet. Or read the quick, informative summary below the image!

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The Future of Music: How Generative AI Is Transforming the Music Industry

Andreessen Horowitz

Soon after, Google unveiled MusicLM, a text-to-music tool that generates songs from a basic prompt; Paul McCartney used AI to extract John Lennon’s voice for a new Beatles track; and Grimes offered creators 50% of the royalties for streams of songs that used an AI clone of her voice.

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Epic Games acquires Sketchfab, a 3D-model sharing platform

TechCrunch

Sketchfab has been building a platform to upload, download, view, share, sell and buy 3D assets. More recently, Unreal Engine has been used for different use cases beyond video games, such as special effects, 3D explorations of virtual worlds, mixed reality projects and more.

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Penpot inks $8M as signups for its open source spin on Figma jump 5600% after Adobe’s $20B acquisition move

TechCrunch

Now, a Spanish startup called Penpot — which is taking a new approach to design collaboration through an open source platform that brings designers and developers into the mix simultaneously — says that it’s been seeing a huge amount of adoption since the Figma deal.

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Highnote launches a collaboration platform for musicians and podcasters offering voice notes, polls and more

TechCrunch

Might come as a surprise, but the audio world, in large part, uses general-purpose tools to discuss and iterate their files, which is extremely inefficient,” Bradley said. Highnote is free to use, and no download is required. There’s also the option to create polls to prompt the listener with questions at a specific time.

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Playbyte’s new app aims to become the ‘TikTok for games’

TechCrunch

While typically, game creation involves some aspect of coding, Playbyte’s games are created using simple building blocks, emoji and even images from your Camera Roll on your iPhone. After you play a game, you can like and comment using buttons on the right-side of the screen, which also greatly resembles the TikTok look-and-feel.

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