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5 Ways brands can play to win on TikTok

Entrepreneurs' Organization

Evan is the CEO and co-founder of Movers+Shakers , a creative agency with a mission to “spread joy by connecting brands to culture.” In fact, TikTok was the most downloaded and highest grossing non-game app globally in the first half of 2021. There’s a big opportunity to drive audience participation and brand love.

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5 Effective Inbound Marketing Strategies to Nurture in 2024 

Entrepreneurs' Organization

Video marketing success relies on its effectiveness at engaging viewers on an emotional level and giving you ample opportunity to inform and convert while entertaining them. Video content has been a staple of inbound marketing for a while now—and for good reasons. and more articles from the EO blog.

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Why I Invested in Gogii (textPlus) – My First Ever Later Stage Deal

Both Sides of the Table

The opportunity came up to invest in this one and I pounced. Gogii is the creator of the 36th most downloaded application in the history of the iPhone app store – a product called textPlus. If you download the app on your iPhone or Android phone you can save more than $200 / year on text messaging. More on that later.

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Finding North In a New World

Entrepreneurs' Organization

Contributed by Ross Drakes , an entrepreneur and creative director based in Johannesburg, South Africa. Called “Finding North (Again),” it explores emerging trends and how to create opportunity from this period of chaos. . This is an opportunity: How will we adapt and change , to do what we do in a very different world?

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Study Up on Your Sales and Marketing Tactics with 9 Must-Listen Podcast Episodes

Entrepreneurs' Organization

Below are nine podcasts that will kickstart your knowledge to help you close more deals and work flawlessly with creative and sales teams. . Whether you’re a conversion veteran or a startup founder just learning the basics, download and subscribe to these sales and marketing podcasts today to boost your skills: 1. No problem.

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Product Friday: Monetizing Content is a Product Problem

This is going to be BIG.

I never would have paid for music back in 1999 or 2000 when I was sporting my 64mb Creative Nomad, powered completely ilegally by Napster. Amazon uses the data of other humans, but not humans that you actually care about—which misses the opportunity created by influence. Because it was a tremendous pain in the ass.

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How To Size Your Marketing Budget For Funding

Gust

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Here is an area where you need to be creative, and not just spend big money. Create referral marketing opportunities within your business community that maximize the potential for customer referrals.