Want to know why charging $12 / year converts higher than $9.99?
Both Sides of the Table
FEBRUARY 3, 2011
Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid. They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. there was no frame of reference for the value.
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