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Want to know why charging $12 / year converts higher than $9.99?

Both Sides of the Table

Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid. They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. there was no frame of reference for the value.

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How to determine the ideal type of influencer for your social media campaign

Entrepreneurs' Organization

Why use different tiers of influencers? In 2021, Statista conducted a global survey among marketing agencies and brands in reference to their marketing strategies. By using a mix of influencers, you open your campaign to reaping the benefits of multiple types of influencers. Mega influencers. Macro influencers.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

I use WordPress. They’re more light weight and easier to use. hen you need to decide whether to use the “hosted&# version or the “installed&# version. The disadvantage is that you can’t install a lot of additional tools that use Javascript. How do I get started? Some people swear by SquareSpace.

startup 373
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Penpot inks $8M as signups for its open source spin on Figma jump 5600% after Adobe’s $20B acquisition move

TechCrunch

Now, a Spanish startup called Penpot — which is taking a new approach to design collaboration through an open source platform that brings designers and developers into the mix simultaneously — says that it’s been seeing a huge amount of adoption since the Figma deal. Ruiz-Múzquiz refers to this as “the handoff mindset.”

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What Are Brand Ambassadors and How Can You Use Them?

Entrepreneurs' Organization

WHY USE BRAND AMBASSADORS? Product use: Have they already purchased your products? Use RivalIQ’s 2018 Benchmark Report to compare. Creativity and authenticity: What does this person bring as an ambassador? Or, ask ambassadors to facilitate a giveaway with their audience using branded hashtags.

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I use Wordpress and am very happy. In this genre there is also Typepad although I find less people using it these days. They’re more light weight, easier to use and more social. Then you need to decide whether to use the “hosted&# version or the “installed&# version. Blogger kinda sucks IMHO.

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Highnote launches a collaboration platform for musicians and podcasters offering voice notes, polls and more

TechCrunch

Might come as a surprise, but the audio world, in large part, uses general-purpose tools to discuss and iterate their files, which is extremely inefficient,” Bradley said. Highnote is free to use, and no download is required. There’s also the option to create polls to prompt the listener with questions at a specific time.