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Why I Doubled Down on YouTube Investments with MiTú

Both Sides of the Table

Every politician in the country knows this as well as every consumer brand, every retailer, every restaurant and every media company. And as my Media Redef feed this past week reminded me Hispanics over-index for watching movies and they share their movie experiences 26% more than non-Hispanics.

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Want to know why charging $12 / year converts higher than $9.99?

Both Sides of the Table

Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid. They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. This video discusses issues like: 1.

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Influence Meets Innovation: How Founders and Cultural Leaders Can Work Together

Andreessen Horowitz

The Cultural Leadership Fund (CLF) team is often asked by portfolio founders how exactly cultural leaders can be a game-changing asset for their companies. The benefits of founder x cultural leader partnerships work both ways. For Founders Make It Make Sense Venture capital is where innovation meets investment.

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Finding your target audience with help from a YLAI Fellow design expert

Young Leaders of the Americas Initiative

When thinking of a name for her studio, she wanted to embrace her diversity, culture, and interests. Eventually, she came up with the name Mezclao Studio, which means to “mix.” Mariery uses her unique tropical style of art to transform ideas into products. Use the tools at your disposal.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Rebelling is simply a form of snobbery.

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5 signs it’s time to rebrand your business

Entrepreneurs' Organization

If your name is less than ideal, especially with the passage of time or cultural shifts, it’s the perfect time for a rebrand. Remember, Google used to be called BackRub. Take time to consider names that are unique and meaningful, use available trademark and URL research to help, and make sure your new name hits all the requirements.

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Startup Recruiting Hacks

This is going to be BIG.

What I soon realized was that once you start applying filters for qualifications, experience, interest, culture fit, timing, you don't know nearly as many people as you think you do. Social Media Content from your Employees. I thought it was going to be easy to find two developers, given that I had a pretty large network.

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