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3 Low-Cost Marketing Strategies that Gave Us an Obscene Return on Investment

Entrepreneurs' Organization

With marketing budgets tightening and businesses hurting, it made me want to share some of the most effective marketing strategies that have worked for us, either costing little to no cash or providing an absurd return on investment (ROI). Here are three strategies that have worked well for our company: 1. All it cost us was time!

strategy 207
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73.6% of all Statistics are Made Up

Both Sides of the Table

But for my sins I got an MBA and did “strategy&# consulting. One of our core tasks was “market analysis,&# which consistent of: market sizing, market forecasts, competitive analysis and then instructing customers on which direction to take. It was originally COBOL and DB2 – so what? And then I triangulate.

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Optimize for authentic relationships, not bluster

This is going to be BIG.

Hilary has had both a major impact on my personally--by helping to push the envelope on the kind of data analysis work we were doing at Path 101. When we hired her, we leveled up in terms of our technology and Big Data chops. Does that make it a viable strategy for every new entrepreneur? Are there examples of that?

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How Generative AI Is Transforming Decision-Making: Insights from David Boyle

Paul G. Silva

From Theory to Practice: AI as a Decision-Making Tool David Boyle isn’t just another AI theoristhe’s shaped audience strategy for giants like EMI Music, HarperCollins, BBC, and MasterClass. Moving Forward If you found these insights valuable, I encourage you to share this post with your network.

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Singapore’s KNN3 wants to enable social discovery for decentralized apps

TechCrunch

Nansen has the support from a16z to provide on-chain data analysis for crypto investors. The Graph offers an API for developers to query blockchain data. The latest to get VC recognition is KNN3, a Singapore-based startup working to help developers make sense of relational data across blockchains. In the U.S.,

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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

Soci provides customers marketing-focused workflows, a permissioning system, approval processes and analytics and management tools that integrate with popular ad networks. Beyond this, it delivers a database for consolidating marketing info including data from search, social media, reviews, surveys and chatbots.

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Enso emerges from stealth to help enterprises make sense of their data

TechCrunch

The situation hasn’t changed much in recent years, even as companies invest greater amounts of capital in data initiatives. A 2021 Databricks and MIT survey found that only 13% of organizations are delivering on their data strategy. Wojciech Danilo and Sylwia Brodacka are well-acquainted with the struggle.