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Digital Advertising: Definition, Types, & Examples

Feedough

Digital advertising is a branch of digital marketing and deals only with the promotional mix, and not with other Ps of the digital marketing mix. In the early 2000s, Facebook launched and brought in its hyper-targeted ads model that used user interests and demographics for advertising. Characteristics Of Digital Advertising.

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Autonomous driving startup Momenta raises another $500M

TechCrunch

In the case of the GM deal, Momenta’s solution, which uses a mix of consumer-grade millimeter-wave radars and high-definition cameras, will be used in GM’s vehicles sold in China rather than the United States. and WeRide are among its closest rivals and have also raised a significant amount of capital.

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Go1 nabs $100M at a $2B+ valuation to upgrade its curated enterprise learning platform

TechCrunch

And while most of its growth to date has been organic, it will be using some of the funding potentially to bring some inorganic growth into the mix. But Go1’s ambitions extend beyond that: It also plans to use some of the funding to further explore how it might extend its platform beyond corporate learning as well.

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Female Founders: What the numbers mean and what they don't

This is going to be BIG.

Take the most widely used number--that way fewer women are getting venture funding than guys. If you go for people with some experience and insight, you are definitively going to get more females. Why so many mixed teams? You would probably be surprised on where my views are on some of those conversations.

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Epic Games acquires Sketchfab, a 3D-model sharing platform

TechCrunch

More recently, Unreal Engine has been used for different use cases beyond video games, such as special effects, 3D explorations of virtual worlds, mixed reality projects and more. Unreal Engine has been one of the most popular video game engines of the past couple of decades. But an engine without assets is pretty useless.

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Grover raises $71M to grow its consumer electronics subscription business

TechCrunch

A startup tapping into the concept of the circular economy, where people don’t buy items outright but pay an incremental amount to use them temporarily, has raised some funding to scale its business in Europe and beyond. Similar to cars and films, there is definitely an argument to be made for owning gadgets on a subscription.

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Regie secures $10M to generate marketing copy using AI

TechCrunch

Regie.ai , a startup using OpenAI’s GPT-3 text-generating system to create sales and marketing content for brands, today announced that it raised $10 million in Series A funding led by Scale Venture Partners with participation from Foundation Capital, South Park Commons, Day One Ventures and prominent angel investors.

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