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Interview: James Burnes, Ministry of Awesome

NZ Entrepreneur

I’m keen for you to let us know a bit more about what that looks like. You’re also sort of no longer running your classic three-month type accelerator program, which finishes on, say, a demo day. Can you tell us about what you are doing and why these changes have come about? For us, it was not a good use of money.

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This Week in Venture Capital – Episode 4

Both Sides of the Table

It has proven a very successful strategy to get consumers to activate the payment on their mobile phone bill. I don’t think my unwillingness to use it is generational (as in I’m 42 and don’t “get it&# ) – I think it’s a life stage issue. Add this new model to the mix. 13mm in Series B.

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What Is Transactional Marketing? – Examples & Strategies

Feedough

While some focus on realising a transaction or sale, in a way using push marketing tactics. Transactional marketing is a marketing strategy that focuses on concluding a transaction or sale. Transactional marketing is a traditional marketing strategy and is commonly used by companies dealing in generic product lines or services.

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Video Marketing Adds Value, Reach to Your Business

StartupNation

Before you begin your video marketing campaign, it’s important to set up a strategy that lays out your ultimate goal and clarifies how you plan on achieving it. Here are the steps you need to take in order to add this type of content to your business marketing mix: 1) Define your audience. 4) Create a promotional strategy.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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The 14 Marketing Tools Every Business Needs

StartupNation

One surefire way to do this is by combining the right marketing tools with effective strategies. In this blog post, we’ll discuss some of the best tools you can use to achieve productive marketing, how to apply them and how much they cost. But first, why is it advisable to use marketing tools in your business? Product analysis.

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Why 2023 Was AI Video’s Breakout Year, and What to Expect in 2024

Andreessen Horowitz

Just 12 months later, dozens of video generation products are in active use, with millions of users worldwide creating short clips from text or image prompts. These products are still relatively limited — most generate 3 to 4 second videos, the outputs tend to be mixed in quality, and things like character consistency have yet to be cracked.

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