Live in the problem, not in the solution: How customer development has gone awry
This is going to be BIG.
JULY 18, 2011
I have seen, however, the customer development process wind up looking like a street corner salesman selling watches out of the inside of his coat. If you don't have unique insight into the nature or the problem, customer development is going to be random and unproductive. Talking to customers is, of course, a good thing.
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