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The Complete Guide to SaaS Pricing Strategy

Tomasz Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. The Three Core Pricing Strategies There are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming.

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Why your company requires both brains and brawn to succeed

Entrepreneurs' Organization

Others may call this dichotomy digital versus physical, the disruptor mindset versus the incumbent mindset, start-up world versus Fortune 500, or tech culture versus industrial culture. Most things they have done, from developing software to partnering, have focused on their needs and not customer desires.

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When AI Favors the Incumbents

Tomasz Tunguz

Teams will summarize meetings, create chapters in those meetings, extract tasks, translate in real time, & develop templates for future meetings. Incumbents have lept onto advances in generative machine learning more aggressively than any trend in recent technology history. Mobile, cloud, social - startups led each of those waves.

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Per Seat or Per Use Pricing: A Framework for Evaluating the Right Strategy for Your Startup

Tomasz Tunguz

Many people think of pricing as monetization, but just as important to think through it as an acquisition strategy. If you are pursuing a two step go-to-market strategy with which the first user has a low willingness to pay, but the ultimate buyer has a larger budget, consider usage pricing. Value/ Usage. Intermittent. Intermittent.

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The Battle for AI Gravity

Tomasz Tunguz

Facebook and Google both announced very similar strategies of overinvesting in AI data centers. Open & closed ; small/medium/large ; models built for images or code or text ; all of these are in rapid development. Google is on a trajectory to invest $50 billion this year. Initially, an AI app meant wrapping the AI.

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Virtual social network IMVU raises $35M from China’s NetEase and others

TechCrunch

The line between social networking and gaming is increasingly blurring , and internet incumbents are taking notice. The fresh investment will be used to fund IMVU’s product development and comes fresh off a restructuring at the company. The company declined to disclose its post-money valuation.

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The Four Factors to Consider When Developing Your Startup's Pricing Strategy

Tomasz Tunguz

What is the optimal pricing strategy for a start up? Price - Expensify employs a penetration pricing plan, using freemium strategy to build groundswell within organizations and ultimately close the entire company as a customer. The pricing strategy has to reflect the strategy of the three other components in the marketing mix.