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Because of a phenomenon called “cognitive fluency,” meaning how easily we process information. The more effort it takes to process information, the more uncomfortable we feel about it and the more we dislike and distrust it. Consequently, we instead look for information that’s easy to accept, that fits our prior beliefs.
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After checking out The Information's "open dataset" on diversity in venture capital , I felt pretty disappointed. So, while my fund might be 100% run by one white guy, I'm sure I'd fare pretty well on The Information's list if they added actual funding data. It didn't include the most important statistic of all--the results!
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A related mental blindspot, confirmation bias , caused traditionalist leaders to ignore information that goes against the beliefs to which they’re anchored, and seek information that confirms their anchors.
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