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Why Your Marketing Campaign Sucks

Both Sides of the Table

Will I have information that other journalists don’t have (otherwise known as a “scoop”)? The idea is that you put out information with data and a point-of-view and that becomes the story rather than you. Let me be sure to use me some Luma Partners. A journalist has a visual chart they can use.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

In in the early 90′s I was in my early 20′s and I programmed on mainframe computers using COBOL, CICS and DB2. By the mid-nineties we had the World Wide Web, which gave us a standard way to publish web pages using HTML. There were chat rooms, discussion groups, dating, classified ads – you name it.

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The business model of the future

Entrepreneurs' Organization

Companies that embrace this new model, called interaction field companies, generate, facilitate and benefit from interactions and data exchanges among multiple people and groups—from customers and stakeholders, but also from those you wouldn’t expect to be in the mix, like suppliers, software developers, regulators and even competitors. .

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

You can ask them to come and watch your videos at your owned & operated websites (O&O) where you can make higher margins as well as ask directly for more meaningful customer information such as Facebook connections, Twitter oAuths, email addresses and the like. You also need to develop an O&O (your own websites) strategy.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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4 ways to restore faith in marketing by connecting with humans, not algorithms

Entrepreneurs' Organization

Brands and marketers will have more and more information, giving them the vital data to create messaging that resonates with customers. No matter how much data we have, we still need humans in the mix to provide an intuitive touch. Data only provides basic information that humans must process and analyze. Optimization.

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Technology Trends: 10 Areas of Innovation to Watch for 2012

This is going to be BIG.

2004 gave us widespread blogging and Meetups, and 2008 showed how the web could be a community organizing and fundraising tool. We're entering another election year, and recent history has given us unprecedented access to information and interaction with our elected representatives.