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Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. The constraint forced people to use links and link shorteners and thus to drive traffic. Of course there was good and bad to this also.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

They are an investment bank that targets the technology & media sectors. We provide strategic advice to digital media companies in a manner that reflects how corporate development is actually done. Let me be sure to use me some Luma Partners. A journalist has a visual chart they can use. More strategic.

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Why I Doubled Down on YouTube Investments with MiTú

Both Sides of the Table

Every politician in the country knows this as well as every consumer brand, every retailer, every restaurant and every media company. And as my Media Redef feed this past week reminded me Hispanics over-index for watching movies and they share their movie experiences 26% more than non-Hispanics.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets. MSN & AOL.

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Startup Recruiting Hacks

This is going to be BIG.

I thought it was going to be easy to find two developers, given that I had a pretty large network. Startups need to aim for a constant buzz in the media in the same way that they should be bringing in a consistent flow of high quality talent--there's rarely a time when a growing company is out of the market for either.

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Finding your target audience with help from a YLAI Fellow design expert

Young Leaders of the Americas Initiative

Eventually, she came up with the name Mezclao Studio, which means to “mix.” Mariery uses her unique tropical style of art to transform ideas into products. Now that you understand what a target audience is and why it is necessary, the next step is to use the tools at your disposal to draw customers into your business.

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EO Entrepreneurs Share Strategies for Failure-Proofing Small Business

Entrepreneurs' Organization

“So much of an entrepreneur’s success relies on figuring out your true target prospect, the right pricing, and the winning product mix. Join an executive group: It empowers you to develop leadership skills and knowledge, which is nearly impossible to do alone. Leverage others’ experiences. Simple solutions are much easier to sell.”.

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