Paul G. Silva
FEBRUARY 4, 2025
Culture is Strategy This post is part of my ongoing series exploring lessons from Jim Collins’s book, BE 2.0 Why Culture Matters More Than Strategy People often say “culture eats strategy for breakfast.” Jim Collins takes this further: culture doesn’t just influence strategyit becomes your strategy. .”
Entrepreneurs' Organization
JUNE 14, 2019
It is mind-boggling how much time and money is invested in “strategy” at many companies—with some larger organizations even hiring a full-time person or team to oversee “strategy and innovation.” While commendable, this effort to invest in strategy doesn’t work unless the company also focuses on culture. Hire for attitude.
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Young Leaders of the Americas Initiative
MAY 18, 2021
Here are five common bases for brand positioning strategies to help control how the market sees your business and help set your business up for success. A convenience-based positioning strategy is one that communicates you can help to make the customers’ lives easier. Convenience. The product or services become unique.”
Tomasz Tunguz
FEBRUARY 26, 2025
But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. The Three Core Pricing Strategies There are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.
Venture Well
JANUARY 26, 2021
Validating multiple pathways to success and developing a holistic organizational approach are twin strategies that can help bridge participation gaps in innovation and entrepreneurship programs. The post advancing equity: validating multiple pathways and developing a holistic organizational approach appeared first on VentureWell.
Paul G. Silva
NOVEMBER 26, 2024
Perfect For: Startup incubators & accelerators Business schools & entrepreneurship programs Team building & leadership development Innovation and strategy workshops Ready to Dive In? It offers an interactive roleplay experience that enhances strategic thinking, decision-making skills, and team dynamics.
Advertiser: ZoomInfo
In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Define and agree on “qualified leads”. Level up your marketing automation. Prepare your organization for automation with AI.
Advertiser: ZoomInfo
However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.
Advertiser: ZoomInfo
We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer.
Advertiser: ZoomInfo
The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Develop an effective customer health scoring model to mitigate churn and identify opportunities across your customer base.
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. Try them in your next salesflow or use them as inspiration to formulate your own winning sales engagement strategy.
Advertiser: ZoomInfo
To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.
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Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.
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