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MakeSpace Raises an Additional $17.5 million and Unveils Strategy to Make Public Storage the Next Blockbuster Video

Both Sides of the Table

Fragmented markets can be a great target for disruption. Incumbents became increasingly annoyed with our successes in the country’s largest market – NYC – that they started even taking out ads against us. It’s no wonder incumbents don’t want us to exist. Public Storage does about $2.4 Little old us.

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The Future of Corporate Venture Capital

500

In the decade since the Great Recession, we have seen digital upstarts – taking advantage of disruptive technologies from AI to IoT – reshape the economy and the corporate pecking order. Conventional wisdom dictated that incumbents should focus their innovation efforts on R&D and growing their cash cows while investing in a few startups.

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Why Reed Hastings Should be Applauded for Netflix Split

Both Sides of the Table

Innovator’s Dilemma – In his seminal book, “The Innovator’s Dilemma,&# Clay Christensen talks about why industry leaders almost always fail to act when “disruptive change&# enters their business. Incumbents can’t react. If you haven’t read his book please do yourself a favor and buy it.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. You can enter either but your strategy must be very different and I can tell you that fragmented markets are easier to disrupt.

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Revolution co-founder talks Living Social, ZipCar, Steve Case & GroupOn Super Bowl Ads

Both Sides of the Table

We look at huge markets where there are large incumbents that might not be incented to innovate or react to what they perceive as an insurgent. It allows him the opportunity to do what he does best, finding and motivating entrepreneurs then thinking through market strategy. I run Revolution’s VC investments.

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Debt versus equity: When do non-traditional funding strategies make sense?

TechCrunch

Discount airlines, cell phones (not smartphones) and integrated circuits are good examples of the “faster, cheaper, simpler” variety, because they simply displaced familiar incumbents. People tend to think that category creation is less risky than incumbent disruption.

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Per Seat or Per Use Pricing: A Framework for Evaluating the Right Strategy for Your Startup

Tomasz Tunguz

Many people think of pricing as monetization, but just as important to think through it as an acquisition strategy. If you are pursuing a two step go-to-market strategy with which the first user has a low willingness to pay, but the ultimate buyer has a larger budget, consider usage pricing. Value/ Usage. Intermittent. Intermittent.