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5 Effective Inbound Marketing Strategies to Nurture in 2024 

Entrepreneurs' Organization

However, as with everything in business, the right strategies constantly change (even when the fundamentals stay the same). Identifying which digital marketing strategies will move the needle from so many viral trends is a real challenge: Is video marketing content as effective as they say?

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7 marketing videos you can make from existing content

Entrepreneurs' Organization

All you have to do is repurpose that content into videos that work well within your existing marketing strategy; no brain-racking required. Answer questions and educate customers with social media videos. The method you choose depends on your marketing strategy. Offer value up-front with educational videos.

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The product-led growth behind edtech’s most downloaded app

TechCrunch

So it replaced top-down curriculums with analytics-driven growth strategies, becoming consumed by an ethos that has more recently been dubbed product-led growth. Duolingo, for example, has taken this model and found ways to embed engagement hooks, pockets of joy and addictive education features within its core app.

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B2B email marketing: Proven strategies and examples

The Zapier Blog

If you're a beginner learning the ropes or a veteran B2C marketer making the shift, trying to work with anything other than a purpose-built B2B email marketing strategy is a recipe for disaster. 6 key strategies for designing a B2B email campaign You get it: B2C or generalized email strategies are a no-go for your B2B campaign.

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How Top Tech CFOs Solve Annual Planning’s Biggest Challenges

Learn from senior executives at high-growth tech startups as they outline financial planning strategies, align CEO and board goals, and coordinate budgets across departments. Download now to sharpen your annual planning skills.

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Use This Ultimate Growth Strategy to Get Your First 100,000 App Users

StartupNation

Even if you’ve landed on a winning idea for a new app, you’ll need a strategy to get downloads and regular, sustained usage in a highly competitive market. Here’s a growth strategy that’s proven to work in the competitive app market: Develop an app you would use. Related: Building a Mobile App? Provide value.

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Indian edtech giant Byju’s changes sales strategy in key revamp

TechCrunch

Byju’s has made a key change in its sales strategy, moving away from a business practice that attracted the edtech giant criticism over the years. The Covid helped increase the category awareness of online education learning and brand awareness of Byju’s. Plus we now have multiple products. With inside sales, location is not a barrier.