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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Having a high position can make a huge difference to “organic” downloads.

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Serverless Stack raises $1M for open-source application framework

TechCrunch

Open-source framework startup Serverless Stack announced Friday that it raised $1 million in seed funding from a group of investors that includes Greylock Partners, SV Angel and Y Combinator. Since its launch six months ago, Serverless Stack has grown to over 2,000 stars on GitHub and was downloaded more than 60,000 times.

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Rustic Canyon Speaks out on GaiKai Exit, Changing Nature of VC, LA Tech & More

Both Sides of the Table

He talked in the video about how he finds it helpful in companies to think about practical theory and frameworks for thinking about company strategy. You can watch on YouTube or download the podcast (for the gym!) I was influenced by Clay’s work and Fred Wilson has also said that he, too, was influenced by him. I agree with him.

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Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

Both Sides of the Table

You can of course view the presentation in SlideShare above or download it directly for free here. I broke down the types of CC companies into 5 main buckets today to give a framework to think about your startup if you’re entering this space: 1. Why is Collaborative Consumption Becoming a Hot Trend for Startup Companies?

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BI Buyers Guide: Embedding Analytics in Your Software

Download the guide today, and get an evaluation framework for every technical and non-technical requirement that you could imagine. This exhaustive guide with a foreword from BI analyst Jen Underwood dives deep into the BI buying process and explores how to decide what features you need.

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Why Blog?

This is going to be BIG.

What you need to have an insight is a framework for understanding. It's similar to the way you started paying more attention to sunsets after you downloaded Instagram. I heard someone describe Fred Wilson as "insightful" and it made me think about what the nature of having an insight is all about. It's not about raw brain power.

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Numbers Protocol’s blockchain camera Capture App safeguards the integrity of photos

TechCrunch

The open-source Starling Framework for Data Integrity was launched to protect the veracity of online content using blockchain technology, creating “birth certificates” for photos and videos and tracking any changes made to them. The app is available for download in the App Store and Google Play. presidential primaries in March.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Many organizations fail to properly evaluate vendors during the selection process.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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How To Package & Price Embedded Analytics

This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. How much value could you add?

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The Ultimate Guide to Executive Recruiting

That is why building a strong framework for executive hiring that maximizes efficiencies while minimizing cost and time to hire is important. Get ready to hire executives by downloading today! In this eBook, learn: The Discovery Processes. How to Source Talent. Ways to Reach Best-fit Candidates.

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How Top Tech CFOs Solve Annual Planning’s Biggest Challenges

This eBook offers strategic frameworks and insights reflecting the education, networking, and trust built by OG's exclusive membership of senior finance and operations professionals over the past nine years. Download now to sharpen your annual planning skills.