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We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a usefulframework. Online marketing uses techniques for driving promotion and place. Look at Viddy & SocialCast.
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Digital advertising is a branch of digital marketing and deals only with the promotional mix, and not with other Ps of the digital marketing mix. Soon after, in 1996, Flash was introduced, which formed the framework for web advertising. Used mostly on video streaming platforms like YouTube, Facebook Watch, etc.
As such, the history of the MP3 gives an excellent framework to anticipate how disruptive 10x innovations impact a market, and who the winners and losers of such breakthroughs will be. These were the knob-twiddling soundboard jockeys who actually mixed the albums. The MP3 is a perfect case study of Innovator’s Dilemma.
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Our firm has had the good fortune to invest in many two-sided networks that used information aggregation, supplier aggregation, and user generated content to attract and inform consumers and resultantly disrupt and change different industries. Additionally, all of us that have been consumers of the U.S. Before we jump into it.
“We plan to use our compute to accelerate open source, foundational AI.” Stability AI used a cluster of 4,000 Nvidia A1000 GPUs running in AWS to train Stable Diffusion over the course of a month. Stability AI says that over 15,000 testers have used Stable Diffusion to create 2 million images a day.
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