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Why Your Marketing Campaign Sucks

Both Sides of the Table

But through expressing points-of-view I can raise above the consciousness of my customers (entrepreneurs and limited partners who invest in VC funds) in ways that I couldn’t without breaking through the noise of the hundreds of others of VCs who also have money. Let me be sure to use me some Luma Partners. More strategic.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Rebelling is simply a form of snobbery.

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Want to know why charging $12 / year converts higher than $9.99?

Both Sides of the Table

Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid. They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. Gregg is an ex Investment Banker and Wharton MBA.

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How would you break down the process of raising an angel round of investment in 5-10 steps?

Gust

Understand what investors are looking for , what they usually invest in, and why. There is a vast gulf between a ‘cool product’ and an ‘investable company’ and if you don’t understand the difference, you will be doomed before you start. And that capital is going to come from…YOU.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

You can watch him on YouTube , download in iTunes (for gym or commute) 3/31/11 edition. Matt’s commitment to re-investing in tech startups is reminiscent to this great Fred Wilson post of “recycling capital. &#. Mix it up with different agencies, people run out or creativity/contacts. That was a quick meeting!!

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. margin range to more sustainable 50-60% margin businesses.

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This Week in Venture Capital – Episode 4

Both Sides of the Table

Rustic Canyon is an LA-based, but geography-agnostic VC that is currently investing from a $200 million fund. They were originally founded inside of Times Mirror and had a huge string of major investment success before spinning out as a fully independent fund. The investment will be used for product development initiatives.