article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Rebelling is simply a form of snobbery.

article thumbnail

Why Your Marketing Campaign Sucks

Both Sides of the Table

Let me be sure to use me some Luma Partners. Every corporate buyer of technology and/or technology companies knows the LUMAscape and uses it to figure out which vendors they should consider. A journalist has a visual chart they can use. After all, my money has the same president on it as everybody else’s in the US.

mix-use 389
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Want to know why charging $12 / year converts higher than $9.99?

Both Sides of the Table

Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid. They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. This video discusses issues like: 1.

mix-use 303
article thumbnail

How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The next part of the margin mix online video companies must get control of is talent margins. In a network you can have a mix of content from some “celebrity” content to attract audience to shows that you product customer for the network to make it unique. This helps get CPM rates higher – even within YouTube.

article thumbnail

Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

You can watch him on YouTube , download in iTunes (for gym or commute) 3/31/11 edition. Mix it up with different agencies, people run out or creativity/contacts. Matt is one of the most transparent, focused & honest startup guys you’ll meet. Or read the quick, informative summary below the image! That was a quick meeting!!

startup 304
article thumbnail

This Week in Venture Capital – Episode 4

Both Sides of the Table

I don’t think my unwillingness to use it is generational (as in I’m 42 and don’t “get it&# ) – I think it’s a life stage issue. Clients include Pepsi, Sony, CNN, Universal, AT&T, Victoria’s Secret and Facebook, which has used the service for multiple campaigns. Add this new model to the mix.

article thumbnail

Epic Games acquires Sketchfab, a 3D-model sharing platform

TechCrunch

Sketchfab has been building a platform to upload, download, view, share, sell and buy 3D assets. More recently, Unreal Engine has been used for different use cases beyond video games, such as special effects, 3D explorations of virtual worlds, mixed reality projects and more.

mix-use 110