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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Rebelling is simply a form of snobbery.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. Much of network television can cost $100,000 / minute to produce. It’s why many talent agencies or ad networks struggle to get scale advantages.

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Looking Back On Tech, Startups, And VC In 2018

Haystack

During this time, there’s financial leverage used in the transaction to help buffer the firm’s cost of capital (e.g. Over the next few decades, I expect forces in Washington DC to use economic and monetary policy to attempt to rebalance the trade relationship between the world’s two most dynamic countries.

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This Week in Venture Capital – Episode 4

Both Sides of the Table

I don’t think my unwillingness to use it is generational (as in I’m 42 and don’t “get it&# ) – I think it’s a life stage issue. Clients include Pepsi, Sony, CNN, Universal, AT&T, Victoria’s Secret and Facebook, which has used the service for multiple campaigns. Add this new model to the mix.

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Flip bags $28M to turn beauty, wellness social commerce on its head

TechCrunch

Social commerce startup Flip is mixing live commerce mobile apps with real customer reviews to improve the buying experience and opportunity for the creator economy. He intends to use the new funding to scale the company and its creator ecosystem, while also expanding the end-to-end logistics part of the platform.

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VUZ raises $20 million to scale its immersive social app

TechCrunch

Investors in the round include Caruso Ventures, Vision VC Fund, e& capital, investment pillar of e& (formerly known as Etisalat Group), DFDF (Dubai Future District Fund), WIN (Webit Investment Network), SRMG, Elbert Capital, and Yasta Partners, Faith Capital, Panthera Capital. Seven existing investors participated as well.

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How to Make $100,000 from an Online Event

Entrepreneur's Handbook

This data can be used to improve future events and marketing efforts. Environmental benefits: Online events are more environmentally friendly than in-person events, as they do not require travel and often use fewer resources, leading to less waste. Free download: How to Deliver 6-Figure Value to Virtual Event Sponsors ‍ 3.