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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Rebelling is simply a form of snobbery.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The next part of the margin mix online video companies must get control of is talent margins. FullScreen has long been investing in technology to support content producers.

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How would you break down the process of raising an angel round of investment in 5-10 steps?

Gust

A good beginning would be Bill Payne’s The Definitive Guide to Raising Money from Angels, available as a free download from [link]. With #1 – #3 under your belt, you should start preparing the components you will use to support your pitch to outside investors. And that capital is going to come from…YOU.

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The Future of Music: How Generative AI Is Transforming the Music Industry

Andreessen Horowitz

Soon after, Google unveiled MusicLM, a text-to-music tool that generates songs from a basic prompt; Paul McCartney used AI to extract John Lennon’s voice for a new Beatles track; and Grimes offered creators 50% of the royalties for streams of songs that used an AI clone of her voice. into another person’s voice.

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Penpot inks $8M as signups for its open source spin on Figma jump 5600% after Adobe’s $20B acquisition move

TechCrunch

Now, a Spanish startup called Penpot — which is taking a new approach to design collaboration through an open source platform that brings designers and developers into the mix simultaneously — says that it’s been seeing a huge amount of adoption since the Figma deal.

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SonarSource raises $412M to scan codebases for bugs and vulnerabilities

TechCrunch

An alarming report from Veracode and Enterprise Strategy Group found that nearly half of organizations knowingly ship vulnerable code despite using cybersecurity tools, often to meet release deadlines. In 2010, SonarSource’s open source project hit a milestone of over 2,000 downloads per month. It’s an acute problem.

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How Duolingo became a $2.4B language unicorn

TechCrunch

The product-led growth behind edtech’s most downloaded app (3,000 words/12 minutes). If you enjoyed my series, make sure to check out other EC-1s and subscribe to ExtraCrunch to support me, this newsletter and the rest of the team. Literally moving us along: Can solid state batteries power up for the next generation of EVs?

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