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5 Effective Inbound Marketing Strategies to Nurture in 2024 

Entrepreneurs' Organization

However, as with everything in business, the right strategies constantly change (even when the fundamentals stay the same). Identifying which digital marketing strategies will move the needle from so many viral trends is a real challenge: Is video marketing content as effective as they say?

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5 Ways brands can play to win on TikTok

Entrepreneurs' Organization

In fact, TikTok was the most downloaded and highest grossing non-game app globally in the first half of 2021. These challenges create the opportunity for unprecedented virality, allowing brands to create a true cultural moment. There’s a big opportunity to drive audience participation and brand love. Launch a viral challenge.

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Finding North In a New World

Entrepreneurs' Organization

Called “Finding North (Again),” it explores emerging trends and how to create opportunity from this period of chaos. . This is an opportunity: How will we adapt and change , to do what we do in a very different world? Download the report here. . The last few months have been like nothing I have ever experienced.

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B2B email marketing: Proven strategies and examples

The Zapier Blog

If you're a beginner learning the ropes or a veteran B2C marketer making the shift, trying to work with anything other than a purpose-built B2B email marketing strategy is a recipe for disaster. 6 key strategies for designing a B2B email campaign You get it: B2C or generalized email strategies are a no-go for your B2B campaign.

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Develop an effective customer health scoring model to mitigate churn and identify opportunities across your customer base.

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Why I Invested in Gogii (textPlus) – My First Ever Later Stage Deal

Both Sides of the Table

The opportunity came up to invest in this one and I pounced. Gogii is the creator of the 36th most downloaded application in the history of the iPhone app store – a product called textPlus. If you download the app on your iPhone or Android phone you can save more than $200 / year on text messaging. More on that later.

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Decoding ambiguity into opportunity: An interview with iLife Founder Nelson Lee

AsiaTechDaily

The opportunity lies in decoding customer sentiments Fortunately for Nelson, entrepreneurship was in his blood – both his parents are entrepreneurs who had founded a software company in Taiwan. Nelson saw this ambiguity as a great opportunity. “My parents started their own company the week I was born,” Nelson shares.