4 Benefits of a Branded Podcast and Why Now’s The Time to Launch Yours
Entrepreneurs' Organization
NOVEMBER 29, 2023
Is your company looking for creative ways to stand out and connect with your target audience? While traditional marketing methods and GTM (go-to-market) motions continue to be used, there’s a new strategy you can tap into — the branded podcast. Podcasts have a lot of upside for marketers. From leaping funnel stages with decision makers to creating mass quantities of compelling content, the branded podcast is following the growth path of the inbound blog toward a table-stakes position in an organ
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