When Your Brand Takes a Hit: How To Make a Swift Recovery
Entrepreneurs' Organization
NOVEMBER 1, 2023
Contributed to EO by Eden Gillott, an EO Los Angeles member who is president of Gillott Communications , a strategic communications and crisis PR firm. She’s the author of A Business Owner’s Guide to Crisis PR: Protecting You & Your Business’ Reputation , and serves the EO Los Angeles chapter as MarComm co-chair. We asked Eden how to tackle a PR crisis that’s thrust upon your company by external forces.
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