The “secret” side door into any investor
Paul G. Silva
DECEMBER 21, 2023
When a startup founder is trying to raise money, they know they should use referrals to get introduced to investors. But those referrals are hard to get! Usually entrepreneurs try cold-calling investors or asking investors they know to make referrals. Investors ignore cold-calls. It is 100% a waste of an entrepreneur’s time to cold-call investors.
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