Lesson #367: Product Innovation Can Go Wrong--Don't Mess With a Good Thing
Red Rocket
JANUARY 2, 2025
Why do consumer products companies feel compelled to change products that consumers have been happily using for decades just the way they are? Didnt they learn the lessons from New Coke being introduced in 1985, to only be met with the backlash from all the die-hard fans of Original Coke that had been around since 1892. Yes, I see the desire to constantly be innovating.
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