7 Ways AI-Native Companies Can Improve Retention
Andreessen Horowitz
MAY 7, 2024
For consumer products, the rubber hits the road at retention. It’s the lifeblood of an app and the hardest metric to move, as I learned viscerally during my time running the growth team at Snap. To attract repeat users, companies can’t just fill a product with the latest and greatest tech — they must intentionally craft each product feature to ensure their users come back again and again and again.
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