Why You Should Make Your Competitors Your Frenemies
Both Sides of the Table
DECEMBER 27, 2010
Yesterday I wrote about how to talk to investors about your competitors. In short, acknowledge they exist, be transparent about strengths & weaknesses and use your differences to talk about how you want to position yourself in the market. But forget talking about them, how should you actually treat your competitors? Conventional wisdom in most companies is that “the competition is the enemy – it’s the rallying cry to dig deeper, get more features out the door, issue pres
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