How to Perform Inception on a VC
This is going to be BIG.
DECEMBER 4, 2016
One of my favorite phrases is "performing inception". Inception is one of my favorite movies and I love the idea of meticulously planning out the placement of an idea in someone else's head. That's basically what founders have to do when they fundraise, because you'll never be more successful with an investor who thought it was their brilliant idea to invest in your company, not yours.
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