On Launching a Brand – Upfront Ventures Four Months In
Both Sides of the Table
NOVEMBER 11, 2013
'Nearly four months ago we rebranded at Upfront Ventures. You can watch the video above for a very brief overview of why we rebranded and where we see our place in the VC ecosystem along with what has changed in our industry. The link for the video is here and if you want a short firsthand view on our changes it’s a great resource. I often advise startup companies not to try and pin all of your brand equity into an announcement.
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