What I learned from marketing a product people are too embarrassed to talk about
Entrepreneurs' Organization
JUNE 4, 2022
Embarrassing products—the bane of marketing. Many marketing campaigns for embarrassing products, such as intimate care, adult diapers, condoms, or hemorrhoid cream, feature a humorous— if outdated —approach to draw in customers. Humor is always good, since it brings attention to the product in an approachable way. But it doesn’t need to be that cookie-cutter and old-fashioned.
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