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The following is a guest post by Joe Uddeme the founder of Name Experts. Joe started the company 12 years ago and specializes in complex domain, purchases and sales. I’m a client of Joe and have used him for a number of domain purchases -- but am otherwise not affiliated. I do not make any money should you use Joe’s company. I just found his expertise useful so I am sharing it with the OnStartups community.
Every business’s objective is to sustain by increasing sales and maximising its profits. These organisations employ different sales techniques for achieving the same. Some build consumer relationships and capitalise on pull marketing. While some focus on realising a transaction or sale, in a way using push marketing tactics. Transactional Marketing is one such push marketing approach that targets a large group of individuals to achieve substantial sales.
Contributed by Mike Malatesta , an entrepreneur, author, investor and podcast host who was a recent guest on the EO 360 podcast with host Dave Will. Self is a misunderstood word. Not because it’s particularly challenging to define. It’s not. It’s just a way to designate one person as an individual, apart from anyone else. It’s what goes along with self that can get tricky.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Recently, NYC Mayoral Candidate Andrew Yang got asked about raising income taxes on the wealthiest New Yorkers. He opposed such a measure to close the city and state’s budget gap, worrying that New Yorkers will leave because of tax increases. That’s not surprising. Yang himself left the city when the pandemic hit, moving up to his home in New Paltz.
I do a lot of “bulk emailing” but I hate sending bulk emails. I prefer to personalize emails and send them one by one so that the recipient understands that the email came from me. What that has meant is that I take google sheets full of email addresses and I cut and paste a message into my gmail for each and every email address. That is incredibly slow, dull, repetitive, and painful.
I do a lot of “bulk emailing” but I hate sending bulk emails. I prefer to personalize emails and send them one by one so that the recipient understands that the email came from me. What that has meant is that I take google sheets full of email addresses and I cut and paste a message into my gmail for each and every email address. That is incredibly slow, dull, repetitive, and painful.
By Revolution Ventures Managing Partner David Golden and VP Alex Shtarkman As voracious consumers of podcasting content, we could not be more excited to announce our investment in Indianapolis-based Casted , a company reinventing the traditional digital content marketing playbook. Casted leverages audio and video podcasting as the core of an innovative Amplified Marketing Platform enabling B2B enterprises to drive brand awareness, thought-leadership, sales lead generation, and customer engagemen
Annie Cheng is active in the Seattle chapter of Entrepreneurs’ Organization (EO) ‘s Accelerator programme, which empowers entrepreneurs with the tools, community and accountability necessary to aggressively grow their businesses. We asked Cheng, founder of The Table Less Traveled , which organizes boutique, small-group international culinary tours, how she made a significant pivot to save her business.
Grant programs offering free money are hard to come by, which is why many entrepreneurs frequently end up applying for small business loans or try crowdfunding to start or expand their companies. However, many organizations have recently created grants in an effort to assist companies that have been negatively impacted by the pandemic. Some of the grants are earmarked for businesses in certain industries, others for entrepreneurs in certain cities or states, and some are grants for minority wome
No entrepreneurial journey is ever easy. But for military spouses, starting a business and making it a success is an uphill battle. From moving around different parts of the world to finding tools and resources to succeed, military spouses have to overcome some additional challenges to establish their businesses. And most often, military spouse business owners are alone struggling to deal with these business obstacles.
Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
Today, in a twist, New Jersey Governor Phil Murphy has announced a proposal for a $10 million allocation in the state budget to create a seed fund for Black and Latinx startups, TechCrunch has learned exclusively. The Black and Latinx Seed Fund will be administered by the New Economic Development Authority (NJEDA). NJEDA CEO Tim Sullivan said based on research conducted by the state, that New Jersey is the first state in the nation to develop this type of fund.
Advertising is one of the best tools to communicate with customers. It helps them get to know about the latest trends and developments in the market and be informed about the availability of different varieties of products and services around them. In recent years, with changing technology and increasing consumer awareness, out-of-home advertising has vastly evolved.
The pandemic’s effect on business has been staggering: In 2020, 163,000 businesses closed on Yelp during the first six months of the pandemic alone. On the flip side, many more businesses made it through, and a lot of those actually thrived. To be successful last year (and to continue that success into 2021 and beyond) meant knowing how to pivot, be creative and find ways to stay relevant.
Insights from Yara Ohashi, Head of Digital Marketing, Americas and APAC at iStock who shares how to improve your video marketing strategy. Why a Video Marketing Strategy. We’re just over one year into the pandemic — and even though we’re starting to see places open up again, small businesses face tremendous uncertainty in the months ahead. According to Yelp’s Local Economic Impact Report , more than 150,000 businesses have permanently closed due to the pandemic; and many have had to find new way
Gearing up for 2025 annual planning? Our latest eBook from the Operators Guild is your ultimate guide. Discover real-world solutions and best practices shared by top CFOs, drawn directly from discussions within OG’s vibrant online community. Learn from senior executives at high-growth tech startups as they outline financial planning strategies, align CEO and board goals, and coordinate budgets across departments.
With 17 startups participating, Berkeley SkyDeck’s Demo Day isn’t the largest cohort we’ve seen by any stretch. The collection of companies is, however, defined by a wide range of focuses, from pioneering diabetes treatments to retrofitting autonomous trucking, curated by the SkyDeck’s small team and a number of advisors. Founded in 2012, the accelerator is focused on developing early-stage companies tied to the University of California system.
The last thing any person consuming an ice cream bar would anticipate is probably that the wooden stick turns out to be Colgate’s emulated toothbrush. It is the essence of undercover marketing, where brand awareness takes place in a way most unexpected by the consumers. Be it product placement in movies or shows, or influencers and celebrities being paid to spark buzz about a product casually, customers barely notice these subtle tricks of undercover marketing, a technique towards which mo
Have you ever felt like you didn’t really measure up to the assumptions that others have made about you? Do you wonder if your success may be the result of luck and timing, rather than your intelligence or hard work? Have you ever worried that at some point, everyone is going to figure out that you’re just making it up as you go, and figuring it out on-the-fly?
Dave Kerpen, chairman of Likeable Media hosted Kat Cole in the Likeable Business Club on Clubhouse. Powerful discussion about family, dealing with stress, self-care and more. Kat Cole is the former President of Focus Brands, which includes such brands as Auntie Annes, Cinnabon, and more. She’s currently a board member of Human Co, Slice, and Milk Bar.
Mighty Financial specializes in supporting the financial aspirations of small businesses and entrepreneurs. With our comprehensive bookkeeping and precise accounting expertise with decades of experience across diverse financial roles, our team offers tailor-made services ranging from essential bookkeeping to strategic fractional CFO support, catered specifically to the unique challenges of technology companies, startups, and SMEs.
Product-led growth is all the rage in the Valley these days, and we had two leading thinkers discuss how to incorporate it into a startup at TechCrunch Early Stage 2021. Tope Awotona is the CEO and founder of Calendly, which bootstrapped for much of its existence before raising $350 million at a $3 billion valuation from OpenView and Iconiq. And on the other side of that table and this interview sat Blake Bartlett, a partner at OpenView who has been leading enterprise deals based around the prin
On January 6, 2020, Paypal paid a whopping $4 billion to acquire Honey Science Corp., making it the largest acquisition ever made by the company. Honey had been operating under the radar since 2012, but this acquisition quickly turned the tables and exposed it to a glaring spotlight of both heightened interest and ethical scrutiny. But what makes Honey so unique?
1). Don’t use the word ethical Created by the author I meet a lot of people. It’s one of the coolest and most fulfilling aspects of doing what I do. Namely, guest lecturing at schools, giving lectures and speeches, and consulting for institutes and companies to help solve their most intractable problems. And in the process of meeting these people, I’m constantly hearing pitches, proposals, business plans, and product ideas.
Insights from Curtis J. Morley is an award-winning serial entrepreneur, educator, patent holder, thought leader, innovator, and author of The Entrepreneur’s Paradox. . One of the most chronic habits of entrepreneurs is being late. Trust me, I know. I was one of them. Here’s four ways to improve your time management and be on time. If you asked any of my lifelong friends Vaughn, Mike, Dave, James, or Bryan, or any of my employees they will all tell you that I was the last person to show up
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
As a company founded by data scientists, Streamlit may be in a unique position to develop tooling to help companies build machine learning applications. For starters, it developed an open-source project, but today the startup announced an expanded beta of a new commercial offering and $35 million in Series B funding. Sequoia led the investment with help from previous investors Gradient Ventures and GGV Capital.
Are you finally ready to follow your dreams and be your own boss? Do you have an incredible idea for a business that can really help solve a problem that you just know many consumers face? Becoming an entrepreneur is exciting and you probably want to jump right in now. However, it is important to take a moment to first think of some critical factors that can make or break your business.
Insights on how to have a better customer experience from Anusha Venkat, Senior Product Manager for Plivo’s , a messaging API. Businesses have worked hard to adapt to changes the pandemic brought with it. In most cases, companies have been forced to reevaluate and change their entire customer experience strategy. As life starts to return to normal, business leaders must now grapple with how to extend these changes for what will effectively be a hybrid—a mixture of remote and in-person—way of con
The complexity of financial data, the need for real-time insight, and the demand for user-friendly visualizations can seem daunting when it comes to analytics - but there is an easier way. With Logi Symphony, we aim to turn these challenges into opportunities. Our platform empowers you to seamlessly integrate advanced data analytics, generative AI, data visualization, and pixel-perfect reporting into your applications, transforming raw data into actionable insights.
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