Cision acquires TrendKite (Dreamit 2013) for $225 million
Dream It
JANUARY 23, 2019
Global PR powerhouse Cision announced today that it is acquiring Dreamit alum TrendKite in a deal valuing the startup at $225 million. TrendKite’s suite of analytics tools uses artificial intelligence to help brands monitor and measure their PR efforts. With Trendkite, brand marketers can understand how their earned media and communications marketing efforts affect corporate reputation, website traffic, revenue growth, and other business outcomes.
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