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Global PR powerhouse Cision announced today that it is acquiring Dreamit alum TrendKite in a deal valuing the startup at $225 million. TrendKite’s suite of analytics tools uses artificial intelligence to help brands monitor and measure their PR efforts. With Trendkite, brand marketers can understand how their earned media and communications marketing efforts affect corporate reputation, website traffic, revenue growth, and other business outcomes.
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Vikram Beri is an EO New Delhi member and the director of business development at FieldKing , a manufacturer of farm equipment founded by his grandfather in 1978. In late 2018, Vikram celebrated the second anniversary of his youngest, perhaps most meaningful, startup. He shared the long story of building BetterLyf from his very first notion in the following article.
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Entrepreneurs tend to remain in the business niche they know best. Usually that means one they once or recently spent time in as an employee or manager within a company where they had little or no ownership. Are you one of those? Some of these entrepreneurs starting a new company are alumni from companies that would be a competitor to the enterprise being created or joined.
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