Learning from Lululemon – When Should You Expand Your Offerings?
Smart Hustle Magazine
APRIL 25, 2022
The WSJ reports that Lululemon , the activewear clothier for women’s yoga apparel is expanding beyond its roots. There’s a lesson in this for business owners. Often times we’re advised to go niche and that is GOOD advice. However, as you grow and you gain expertise in one market, it’s ok to TEST and CONSIDER extending that expertise into other markets.
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