How entrepreneurs benefit from ‘Alien Thinking’
Entrepreneurs' Organization
MARCH 17, 2021
Entrepreneurial success hinges on generating breakthrough ideas. But we have cognitive biases that keep us stuck in well-worn patterns of thinking. In the book Alien Thinking , three innovation professors at IMD Business School argue that people who generate truly breakthrough ideas look at their world like aliens–outsiders unburdened by the assumptions, biases and conventional thinking that constrain imagination.
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