Finding your brand identity in 4 steps
Young Leaders of the Americas Initiative
MAY 18, 2021
By Bryce Kelly. In an era where an endless number of apps, news stories, social media posts, and products are all competing for attention, it can be difficult to distinguish yourself from the crowd. Developing your brand means deciding how you distinguish yourself to your audience, and it determines how many people will interact with your organization and what the world knows you stand for.
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