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Brands can leverage customer experience (CX) to differentiate themselves from competitors. Because it’s difficult to create a completely unique product in today’s overcrowded market, more and more businesses are turning to improving the customer experience they provide in order to stand out. The CX industry has grown significantly in recent years: Over half of B2C companies have a dedicated CX team, and the US CX industry is expected to grow by 15 percent annually over the next decade.
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