How to Out Amazon, Amazon
Both Sides of the Table
FEBRUARY 28, 2018
There has always been tension between CPG (consumer packaged goods) companies and the retailers who sell their products to consumers. If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it. This is an age-old marketplace tension where leverage often determines the value captured.
Let's personalize your content