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TechCrunch+ roundup: Tested TAM tips, no-code tech survey, writing crypto white papers

TechCrunch

Calculating TAM, SAM and SOM sounds like an existential exercise, but there’s no need to dread it “if you approach market sizing methodically,” says Marjorie Radlo-Zandi, a veteran investor and entrepreneur. Dear Sophie: How long does it take to get International Entrepreneur Parole? Image Credits: Bryce Durbin/TechCrunch.

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Strategic Casting: How to Fish For Your Ideal Clients and Employees

Entrepreneurs' Organization

CEOs may resonate with a higher-end content strategy such as white papers, books, or even a branded podcast. Contributed to EO by Steve Ferman, an EO New Jersey member, serial entrepreneur, and founder of 4 Pillar Coach. For more insights and inspiration from today’s leading entrepreneurs, check out EO on Inc.

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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. If they don’t then it’s a case of putting your prospect into a “marketing funnel” so that non-sales resources can focus on staying in touch with the customer through white papers, seminars, etc. So there you have it.

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Funds offering ‘friends and family’ checks could bring the change underrepresented founders need

TechCrunch

A new white paper by the venture fund Fifth Star put into context how incongruous such statements are: The average friends and family round is $23,000. Black family wealth is $3,630 compared to $79,000 for white families; the average Black founder raises less than around $1,000 from family and friends. The median liquid U.S.

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What Do You Need to Do to Improve Sales? Here’s a Start …

Both Sides of the Table

I also write and talk about it frequently because raising capital is a part of sales and this is important for entrepreneurs to understand. And, because most startup entrepreneurs aren’t used to sales, they hate to ask the tough qualifying question for fear of being told, “no.” Why Buy Anything? Why Buy Me?

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How To Size Your Marketing Budget For Funding

Gust

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Invested Interests entrepreneur funding marketing budget startup' A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

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Why your team needs scheduling software: Microsoft Bookings vs. Calendly

Entrepreneurs' Organization

hours per workweek on average, according to a Hubspot white paper. . For more insights and inspiration from today’s leading entrepreneurs, check out EO on Inc. Trying to corral people with varying workloads, deadlines and schedules into one time slot can be overwhelming. and more articles from the EO blog. .