finance founder ventures 
Both Sides of the Table
AUGUST 11, 2021
founders, marketers, investors?—?and Trust, which today has announced a $9 million financing (Upfront is an investor), is a platform designed to help make the most of marketing investment by providing both analytics and a community of likeminded executives to share what’s working, and what’s not, across platforms.
Both Sides of the Table
MAY 24, 2021
The culture is driven by the 20-something irreverent founder with huge technical chops who in a “David vs. Goliath” mythology take on the titans of industry and wins. But markets have changed and I think investors, founders and experienced executives who want to join later-stage startups can all benefit from playing the long game.
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A VC: Musings of a VC in NYC
AUGUST 10, 2020
Many founders want to do SAFE note financings for their early rounds to save time and money. My response to that is “let’s do a priced round, we can use a standard financing form we both like, we won’t use a lawyer on our side, and we can close in a week.” Here are Cooley’s forms. That is not right.
This is going to be BIG.
MAY 27, 2014
It was a company whose product I believed in and whose founder I liked, but a firm lobbed in a term sheet at a price 33% higher than what I had offered using a very light agreement meant for a much earlier stage company. Then, I read about the idiotic comments made by a co-founder of Rap Genius. Perhaps we all should. No, probably not.
American Entrepreneurship
JANUARY 21, 2025
Two prominent entrepreneurs share their views on starting a business plus 10 tips every first-time founder should have. A founders journey when taking on the challenge of launching a startup is filled with highs and lows.Their path to success will have challenges, setbacks, and moments of doubt.
Both Sides of the Table
OCTOBER 11, 2016
Most VCs did well academically and had enough career success that a venture firm was willing to give them an investment role or they were able to raise their own fund. We then help surround founders with other talent who want to join important causes but don’t have the startup idea themselves. Venture Capital is a people business.
Both Sides of the Table
JULY 26, 2022
Photo by Scott Clark for Upfront Ventures (no, Evan is not standing on a box) Last year marked the 25th anniversary for Upfront Ventures and what a year it was. We are proud to announce the close of our 7th early-stage fund with $280 million to invest in seed and early stage founders. What do you do with a $650 million platform?
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