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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

founders, marketers, investors?—?and Trust, which today has announced a $9 million financing (Upfront is an investor), is a platform designed to help make the most of marketing investment by providing both analytics and a community of likeminded executives to share what’s working, and what’s not, across platforms.

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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

Picking a VC is hard. So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. Most VCs are book smart. VCs should be more of a coach than proscriptively telling you what to do. You want a VC who will spar with you but then STFU and let you get on with things.

VC 364
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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

This happens slowly because while public markets trade daily and prices then adjust instantly, private markets don’t get reset until follow-on financing rounds happen which can take 6–24 months. But it will be patiently deployed, waiting for a cohort of founders who aren’t artificially clinging to 2021 valuation metrics.

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What is it Like to Negotiate a VC Round?

Both Sides of the Table

” Today I want to talk about how a VC thinks about equity pricing on your round and particularly if you’re coming off of a convertible note. So how DOES a VC think about financings at early stages? If you’re a solo founder and haven’t built out your team or engineers I’m likely to want 15+%.

VC 364
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How Much Should You Raise in Your VC Round? And What is a VC Looking at in Your Model?

Both Sides of the Table

There’s a quick litmus-test conversation any early-stage VC will have with the founder and it’s one that you should be as prepared for as your elevator pitch. It goes something like this … VC: “How much money are you raising?” Founder: “$8–10 million” VC: “What’s your current burn rate?” Founder: “$250k / month.”

VC 247
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How VC Fundraising Favors White Men

This is going to be BIG.

The responses I got came at a time when I've been having a lot of conversations with female founders as well about their fundraising experiences. At this moment, I'm in the process of backing three companies that have at least one female founder and I just finished a round for a black female founder in December. Ducks head.]

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How to Raise Money When You’re Not in a Major VC Market

Both Sides of the Table

And I am often approached by entrepreneurs in cities which don’t have a vibrant VC community. They often ask whether they have to move to SF, NY or LA to get financed. It would be easier in terms of getting access to angels, VCs, the media, whatever. It’s a goal to help you understand the life of a VC.

VC 365