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Here is How to Make Sense of Conflicting Startup Advice

Both Sides of the Table

What is a founder to do? Draw from Frameworks. The most helpful type of advice in my mind are frameworks for how to solve a problem. On market segmentation I often recite my “ Elephants, Deer & Rabbits ” framework. Each is a framework for thinking about a problem. For example: 1.

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This Article About Andy Dunn and Bonobos is the Blueprint for Founder Storytelling

This is going to be BIG.

The Coveteur article featuring Andy and Bonobos encapsulated exactly how a founder worth writing about will act: ".He Telling your story isn't just about conveying information about your company--it's about giving someone a framework that makes them feel like they know how to be successful as well. Otherwise, who cares?

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How entrepreneurs benefit from ‘Alien Thinking’

Entrepreneurs' Organization

But the alien metaphor serves as a neat acronym for the five dimensions of our ALIEN thinking framework: A for Attention. Current innovation frameworks–think lean startup or design sprint–emphasize speed and action over reflection and strategic breaks. L for Levitation (meaning reflection). I for Imagination.

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How to Objectively Measure the "Fundability" of Your Startup

This is going to be BIG.

Yet, everyone’s got an opinion about how a company measures up, especially the founder. ( The other day, I had a difficult conversation with a founder who clearly felt like VCs were the problem in her fundraising process. I don’t need to remind such a founder how the world is stacked against them. Then, there are nuances.

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4 strategies for deep tech founders who are fundraising

TechCrunch

Fundraising is challenging, especially for deep tech founders who need to get investors excited about a complex technology, a complex sales cycle and a complex risk profile. As a former investor and current angel investor, I have met thousands of founders, many in the deep tech space. Highlight your big vision.

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What's your hero story?

This is going to be BIG.

His story of overcoming child abuse, a missing arm ligament, a decade in the minors and going on to reinvent himself in his mid-30's using a pitch few have mastered is nothing short of inspirational. Oh, did I mention it turns out he's been pitching with a torn abdominal muscle all season? The movie centers around a lawsuit.

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How Much Money Should You Raise From Venture Investors?

Dream It

When pitching investors, remember that your ask is like porridge; it follows the goldilocks ratio and has to be just right. So the question remains: what is the appropriate amount of funding founders should request? This framework helps founders position their fundraising targets and avoid red flags with investors.

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