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Kristin Marquet, Founder, Tech/Analytics/PR Expert, Academic Finance Background, Marquet Media

Startup Blogpost

This interview is with Kristin Marquet , Founder, Tech/Analytics/PR Expert, Academic Finance Background at Marquet Media. One of the earliest decisions was when I founded Marquet Media and realized that many of the businesses I worked with, especially startups, were lacking in long-term brand strategy and data-driven approaches.

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The Entrepreneurial Path: Essential Tips for First-time Founders

American Entrepreneurship

Two prominent entrepreneurs share their views on starting a business plus 10 tips every first-time founder should have. A founders journey when taking on the challenge of launching a startup is filled with highs and lows.Their path to success will have challenges, setbacks, and moments of doubt.

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The Founder’s Playbook: Winning Mindsets & Startup Strategies

American Entrepreneurship

This article describes the entrepreneurial mindset behind successful startups, how you can develop that mindset, and the strategies to build your startup based on that mindset. Someone with an entrepreneurial mindset identifies opportunities, takes calculated risks, and persists through challenges to create and grow businesses or initiatives.

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The Fundamentals of Talking "Exit Strategy" with Investors

Dream It

At the seed stage, talking about exit strategy always seems a bit premature, even presumptuous. But this topic is always in the back of mind for VCs and other investors, so it’s important to formulate a plan around the topic, even if those exit strategies might change as you grow your startup.

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5 Effective Inbound Marketing Strategies to Nurture in 2024 

Entrepreneurs' Organization

However, as with everything in business, the right strategies constantly change (even when the fundamentals stay the same). Identifying which digital marketing strategies will move the needle from so many viral trends is a real challenge: Is video marketing content as effective as they say?

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Founders. Run. Amok. It Starts With a Term Sheet.

This is going to be BIG.

Last week, for just the second time ever, I passed on an investment opportunity because of the terms of the deal--both the price and the legal structure of the agreement. Then, I read about the idiotic comments made by a co-founder of Rap Genius. They got that way due in large part to a very public founder friendly stance.

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The Moments that Define Investor and Founder Relationships

This is going to be BIG.

In almost every single investment I’ve ever made, I can think of a singular moment in my relationship with a founder that, no matter what came before or what might come after, defined our relationship. The key to having difficult conversations with founders is setting expectations.

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