B2FI: Demystifying Software Sales Into Financial Institutions
Andreessen Horowitz
OCTOBER 16, 2023
The MEDDICC Sales Framework To share what we’ve learned from the fintech founders and operators we’ve spoken to about this topic, we have collated their advice under an overarching sales framework known as MEDDICC. Keep in mind: this sales framework is not linear , and these steps should be taken in tandem, not sequentially.
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