frameworks incumbents strategy 
Tomasz Tunguz
FEBRUARY 26, 2025
But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. The Three Core Pricing Strategies There are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming.
Tomasz Tunguz
AUGUST 28, 2021
Madhavan provided an excellent framework for answering this question, in addition to a multitude of other insights. Many people think of pricing as monetization, but just as important to think through it as an acquisition strategy. Sometimes, entering the market with a different pricing model disrupts incumbents. Value/ Usage.
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Andreessen Horowitz
OCTOBER 12, 2023
As Paul Uhrig, Chief Legal and Digital Health Officer of Bassett Healthcare Network and Executive Director of Bassett Innovation Center told us, “if we can get the ultimate user excited and to be champions about this, that I found to be very much the winning strategy.” Each organization’s culture around these questions is different.
Hunter Walk
FEBRUARY 23, 2024
Companies like the New York Times are willing to litigate this issue (at least as a negotiation strategy). Observability : Auditable, but not public, frameworks for measuring ‘quality’ of results. These business deals are a substitute for unclear copyright and usage laws.
TechCrunch
DECEMBER 5, 2020
A framework for how to think of higher education’s main three products (including which is most defensible over time). How to price your SaaS product for a bottoms-up growth strategy. Here’s what we got into: How the state of remote school is leading to gap years among students.
TechCrunch
JUNE 22, 2022
But Salient notes in its report that regulatory frameworks governing this space, especially e-pharmacy activities, have evolved since last year. Many startups operate in single or two countries, so expanding geographic footprints will be an enabler to draw in better funding.” The second is clearer and forward-thinking regulations.
Tomasz Tunguz
JUNE 19, 2016
What is the optimal pricing strategy for a start up? Price - Expensify employs a penetration pricing plan, using freemium strategy to build groundswell within organizations and ultimately close the entire company as a customer. The pricing strategy has to reflect the strategy of the three other components in the marketing mix.
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